It is a common practice that bodies used to represent products must appear to be healthy, fashionable, and alluring. The perfect figure is seen as a public objectification: it is created and represented by manufacturers, but it attracts and maintains the attention of consumers. The consumers are urged to imagine and envision deficiencies their own bodies, and solve these imperfections with product consumption. In reality, we all have areas of our physical bodies which represent reality rather than an ideal: wrinkles from aging; weight from unwanted fat. The process of adapting, applying, and adding is used to correct these imperfections, but it is an unending process. As manufacturers benefit from these perceptions, they continue represent body images that are almost too perfect to be true, and continue to suggest that we should desire this impossible perfection for ourselves. Such imagery plays a significant role to attract and convince consumers in a never-ending cycle of desire and dissatisfaction.

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I create my artwork from varied aspects inspired by shape; specifically, womanly shapes often depicted in advertising.  

I believe that the portrait of a woman’s shape, as presented through the popular culture medium of advertisements, provides insight into the consumer mentality. At the beginning of his career, the uniqueness of my works of art was portrayed through the use of fabric and synthetic materials. Later, I experimented with inkjet prints originating from printed media. In my latest works, I combine inkjet prints with the painting process.